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Exploring the Online Shopping Habits of Millennials

December 26, 2022 By Emma

Millennials online shopping habbits

Online shopping has become increasingly popular in recent years, and millennials and gen z consumers have played a significant role in this trend. According to a survey millennials make more than 54% of their purchases online and 57% of millennials prefer to shop online rather in physical stores.

In terms of the overall share of online shopping, millennials also play a significant role. A study found that millennials account for around 30% of all retail sales in the United States. This is a significant portion of the market and shows the influence that millennials have on the shopping industry.
So, what do millennials tend to buy online? A variety of items are popular among this age group. Clothing and accessories, electronics, and home goods are among the top categories that millennials shop for online. In addition, millennials are also more likely to purchase experiences, such as tickets to concerts or events, through online platforms.

It’s worth noting that while millennials are active online shoppers, they are also more likely to be concerned about the environmental impact of their purchases. Many millennials are looking for sustainable and eco-friendly options when shopping online, and they may be more likely to seek out brands that align with their values.

In conclusion, millennials are a major force in the world of online shopping. They make up a significant percentage of online shoppers and contribute a large portion of e-commerce sales. Clothing, electronics, and home goods are among the top categories that millennials tend to shop for online, and they are also interested in purchasing experiences through online platforms. However, millennials are also more mindful of the environmental impact of their purchases and may prioritize sustainable options when shopping online.

Filed Under: Economy, Technology

Are Millennials Technologically Adept

January 28, 2019 By Emma

Millennials were born completely immersed in a digitized world

The shift in attitudes among Millennials compared to other American generations is substantial, contributing to a huge shift towards technology that has impacted their own group and society at large.

Generally regarded as the generation behind the speed at which technology-driven attitudes are accepted into the mainstream, Millennials have been the catalyst for change as they utilize the latest in innovative tools in the workplace and beyond. Their resilience has not only re-defined how companies do business and market their products and services to the general public, but also human interaction.

As the only group born completely immersed in a digitized world, Millennials’ attitudes towards technology are dramatically different, with most beginning to use computers by kindergarten and the vast majority using email at least once a day.

Social media has played an important component of their lives for many since they were toddlers and has only increased over time. Referred to as digital natives, their access to the internet and information has resulted in more expansive attention ranges, increased active learning, improved critical thinking skills, and more tolerance along social and political lines.

No matter which generation, the majority of people believe that the internet has personally benefited them and positively impacted society. Even baby Boomers and those from the Silent Generation generally agree that the internet has been an overall boon for the world. Recently, however, the average American has had slightly less positive views of the internet compared to only a few years ago. The most affected group under this are Gen Xers, with just under 70% positing that the internet has improved society at large. Even among the Silent Generation and Millennials, those that go online are slightly less optimistic compared to studies from only five years ago.

The fact remains that there must continue to be steps taken to stay competitive as innovation emerges. As the future leaders of the world, it rests on the shoulders of Millennials to ultimately decide how influential technology will be on their lives and the world. Although Millennials are comfortable using technology at home, in social settings, and in the workplace, other generational groups are still trying to make up the divide that currently exists between them and their younger counterparts.

Filed Under: Technology

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