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Millennial Health Statistics: Trends, Challenges, and Opportunities

December 31, 2024 By Emma

Millennials, the generation born between 1981 and 1996, are now the largest generation in the U.S. workforce and represent a significant portion of the population. As they age, their health and well-being are becoming increasingly important, not just for individuals but also for society as a whole. This article delves into the health statistics of millennials, exploring various aspects of their physical and mental well-being, comparing them to other generations, and highlighting key trends and insights.

Overall Health Status

While millennials generally perceive themselves as healthy, with 83% considering themselves to be in good or excellent health ², data suggests a more nuanced picture. More than half of young adults, including millennials, deal with at least one chronic health issue, and nearly one-quarter have two or more chronic medical conditions ³. According to the Blue Cross Blue Shield (BCBS) Health Index, millennials had an average health index of 95.1 in 2017, meaning they were living at about 95% of their optimal health ⁴. However, this index declined with age, and older millennials (aged 34-36) had higher prevalence rates for nearly all of the top 10 health conditions than Generation X members did at the same age ⁴.

Common Health Conditions

Millennials experience a range of health conditions, with some being more prevalent than others. These conditions can be broadly categorized into mental health conditions and physical health conditions:

Mental Health Conditions:

Depression: Depression is a significant concern for millennials, with rates increasing from 2014 to 2017 ⁷. In 2019, 21.3% of young adults (aged 18-34) reported having depression ⁸.
Anxiety: Millennials are more likely to have been diagnosed with an anxiety disorder compared to previous generations ⁹.

Physical Health Conditions:

Obesity: 25.5% of young adults (aged 18-34) reported having obesity in 2019 ⁸. Obesity can increase the risk of other health issues, such as hypertension, diabetes, and certain types of cancer ³.
High blood pressure: 10.7% of young adults reported having high blood pressure in 2019 ⁸.
Migraines: Migraines are a common health concern among millennials ⁷.

It’s important to note that mental and physical health conditions are often interconnected. For example, patients with behavioral health conditions are at greater risk of having chronic physical conditions ¹⁰.

Condition	Prevalence/Description
Obesity	25.5% of young adults (aged 18-34) in 2019 ⁸
Depression	21.3% of young adults (aged 18-34) in 2019 ⁸
High blood pressure	10.7% of young adults (aged 18-34) in 2019 ⁸
Major depression	Rates increased from 2014 to 2017 ⁷
Hyperactivity	Higher rates than Gen Xers at the same age ²
Type II diabetes	Higher rates than Gen Xers at the same age ²
Migraines	A common health concern ⁷

Mental Health

Mental health is a significant concern for millennials. Studies have shown that they have higher rates of depression compared to other generations ⁹. In 2018, only 56% of millennials reported excellent or very good mental health, compared to 70% of Baby Boomers ⁷. This generation also faces a high prevalence of suicidal ideation and self-harm ¹¹, further emphasizing the need for mental health support.

Several factors contribute to these mental health challenges:

Increased stress and anxiety: Millennials face high levels of stress related to work, finances, and social pressures ¹¹. Compared to pre-pandemic rates, behavioral health utilization is up 35% for this generation¹¹.
Perfectionism: Millennials strive for a higher level of perfectionism compared to older generations, which can lead to increased anxiety and depression ¹². Social media, with its “photos filtered to perfection,” can exacerbate these feelings of inadequacy and comparison ¹².
Burnout: Millennials are more susceptible to burnout due to the increasingly stressful and competitive nature of work ¹³. They face higher levels of stress and competition in the job market than any other generation, often competing with cheaper remote workers ¹³. This pressure can jeopardize their mental health, leading to anxiety, depression, and other mental health issues ³.

Interestingly, while millennials experience high rates of mental health issues, they are also more open to discussing mental health and seeking help than previous generations ¹³. This suggests a shift in attitudes towards mental health, with less stigma and greater acceptance of seeking professional support.

Physical Health

Millennials are generally more health-conscious than previous generations. They are more likely to prioritize healthy eating and exercise ¹⁵. However, certain lifestyle factors can negatively impact their physical health:

Obesity: As mentioned earlier, obesity is a significant concern for this generation.
Lack of physical activity: While millennials are more health-conscious, many still do not meet the recommended guidelines for physical activity ¹⁶.
Poor diet: Despite an increased awareness of healthy eating, many still consume diets that are high in processed foods and sugar ¹⁶.
Binge drinking: One in five women from this generation regularly engage in binge drinking ¹⁶.

These factors can contribute to the development of chronic conditions like heart disease, diabetes, and hypertension ¹⁷. Even mild depression and anxiety can increase the risk of these conditions ¹⁷.

Healthcare Access and Utilization

Millennials have a unique relationship with healthcare, influenced by their financial concerns and technological preferences. They are more likely to:

Delay or avoid treatment due to cost: 54% of them admit to delaying or avoiding medical treatment due to costs ¹². This is particularly concerning given that they tend to have lower net worths than baby boomers did at their age, which can contribute to financial insecurity and limit their access to care ².
Be uninsured: Millennials made up 44% of all uninsured adults in 2018 ¹⁸. This highlights the growing need for accessible and affordable health insurance options for younger adults.
Use alternative care venues: 34% of them prefer retail clinics to primary care clinics ¹⁸.
Demand transparency: They expect transparency in healthcare costs, services, and outcomes ¹.
Use telehealth: 74% of them prefer to see a doctor through telemedicine ¹². This preference for technology-driven healthcare solutions aligns with their desire for convenience and accessibility ¹⁹.

However, there’s a disconnect between their health plan and health insurance choices and their healthcare utilization. They often pick plans with the smallest impact on their paychecks, but high utilization leads to greater out-of-pocket costs from copays and deductibles over time ¹¹. This highlights the need for healthcare options that are both affordable and meet their healthcare needs.

Comparison to Other Generations

Compared to previous generations, millennials exhibit distinct health characteristics and behaviors:

Chronic Conditions: They have higher rates of certain chronic conditions, including major depression, hyperactivity, hypertension, and type II diabetes ².
Obesity and Diabetes Risk: They are more likely to be obese and have diabetes risk, particularly in the United States ²⁰.
Smoking: They have lower rates of smoking than Gen Xers in both the United States and England ²⁰. This is a positive trend that could have long-term health benefits.
Healthcare Utilization: They have 22% higher ER visits and 9% higher urgent care visits compared to other generations ¹¹. They are also more likely to use virtual care, with utilization being 543% higher than other generations ¹¹.
Health Consciousness: They are more likely to prioritize health and wellness when making food choices and engage in healthy behaviors ¹⁵.
Mental Health: They are more open about mental health and more likely to discuss their struggles and seek treatment ¹⁵.

These comparisons highlight the unique health profile of millennials and the need for tailored healthcare approaches that address their specific needs and preferences.

Millennials are a generation facing unique health challenges and opportunities. While they are more health-conscious than previous generations, they also experience higher rates of certain chronic conditions, particularly mental health issues. Their preferences for healthcare access and utilization are also distinct, with a greater emphasis on technology, convenience, and transparency.

Addressing these challenges and opportunities requires a multi-faceted approach that considers the evolving healthcare landscape and the specific needs of this generation. This includes:

Promoting mental health awareness and access to care: Reducing the stigma surrounding mental health and providing affordable and accessible mental health services are crucial.
Encouraging healthy lifestyles: Promoting physical activity, healthy eating habits, and stress management techniques can help prevent chronic conditions.
Improving healthcare access and affordability: Expanding telehealth options, offering flexible scheduling, and increasing transparency in healthcare costs can make healthcare more accessible to millennials.
Tailoring healthcare to their preferences: Incorporating technology, personalization, and convenience into healthcare delivery can improve engagement and outcomes.

The healthcare system needs to adapt to meet the unique needs and preferences of millennials. This includes embracing technology, providing personalized care, and addressing the financial barriers that prevent many from accessing necessary care. By doing so, we can empower this generation to take control of their health and well-being, leading to better outcomes for both individuals and society as a whole.

Works cited

1. https://ezra.com/blog/impact-millennials-healthcare

2. https://www.alterahealth.com/2024/06/millennial-matters-in-medicine/

3. https://www.franciscanhealth.org/community/blog/millennials-and-their-health

4. https://www.bcbs.com/news-and-insights/report/the-health-of-millennials

5. https://www.bcbs.com/dA/17117d2b3e/fileAsset/HOA-Millennial-Health_2019.pdf

6. https://www.cdc.gov/nchs/products/databriefs/db451.htm

7. https://www.statista.com/topics/3931/millennials-and-health-in-the-us/

8. https://www.cdc.gov/mmwr/volumes/71/wr/mm7130a3.htm

9.https://acendahealth.org/impact-of-mental-health-for-millenials/#:~:text=A%20Pew%20Research%20Center%20study,Anxiety.

10. https://www.amenclinics.com/blog/why-are-millennials-so-sick-physically-and-mentally/

11. https://healthactioncouncil.org/media/b2sfdjpf/2023-uhc_hac-white-paper_millennials.pdf

12. https://www.harvardpilgrim.org/hapiguide/millennials-health-benefits/

13. https://mentalhealthfoundation.org/millennials-and-mental-health/

14. https://www.nami.org/family-member-caregivers/millennials-and-mental-health/

15. https://www.texashealth.org/areyouawellbeing/Health-and-Well-Being/Study-Shows-Younger-Generations-Are-More-Health-Conscious-Than-Previous-Generations

16. https://www.wellmark.com/blue-at-work/resources/millennial-women-are-unhealthy

17. https://livehealthy.muhealth.org/stories/are-millennials-healthy-they-think-they-are

18. https://www.aafp.org/pubs/fpm/issues/2021/0500/p29.html

19. https://www.healthscape.com/insights/millennials-in-health-the-case-for-personalized-healthcare/

20. https://pmc.ncbi.nlm.nih.gov/articles/PMC9154229/

Millennials vs. Gen Z: 2024 Statistics on Their Economic Impact

December 30, 2024 By Emma

Millennials and Gen Z, the two generations that dominate today’s workforce and consumer markets, have become key players in shaping the economic landscape of 2024. While both groups face similar challenges like inflation and financial insecurity, their distinct experiences and priorities have led to unique impacts on the economy. This article delves into the economic influence of Millennials and Gen Z in 2024, examining their spending habits, income levels, investment trends, and the industries they’ve influenced the most. By comparing and contrasting their economic contributions, we can gain a deeper understanding of how these generations are driving economic trends and what their combined impact means for the future.

Millennials in 2024: Navigating a Shifting Economic Landscape

Millennials, born between 1981 and 1996, entered adulthood during a period of economic uncertainty marked by the Great Recession (2007-2009). This experience has shaped their financial outlook and priorities. In 2024, Millennials faced the challenges of inflation, high interest rates, and rising housing costs. Despite these hurdles, they represent the largest share of the US workforce (40%, compared with Gen X’s 36% Baby Boomers’ 19% and Gen z’s 6%), and benefit from higher education levels and flexible work arrangements¹.

Economic Impact of Millennials

Millennials have a significant impact on the economy, with a spending power of $2.5 trillion². They are the driving force behind several key trends:

E-commerce Boom: Millennials are tech-savvy and prefer online shopping. Over 25% plan to increase their e-commerce spending in 2024, with a particular focus on health and beauty products, shoes, clothing, and electronics².
Housing Market: Millennials are a major force in the housing market. In fact, they received more than 50% of mortgage offers in most major US metros³. However, they face challenges with high home prices and rising interest rates, leading to higher monthly payments even with larger down payments³.
Side Hustles: More than half of Millennials have a side hustle to supplement their income due to economic pressures³. This highlights their adaptability and entrepreneurial spirit in navigating financial challenges.

Financial Concerns and Optimism

Despite economic concerns, nearly one-third of Millennials are optimistic about the economy and their personal finances⁴. However, financial insecurity remains a significant concern, with many living paycheck to paycheck and struggling with debt⁴. The rising cost of living is a major worry, impacting their ability to achieve life goals like homeownership and starting a family¹.

Gen Z in 2024: Entering the Economic Arena

Gen Z, born between 1997 and 2012, is the newest generation to enter the workforce and consumer market. They are digital natives who grew up with technology and social media, influencing their spending habits and career choices⁶. Gen Z has embraced technology from a young age, with around 97% owning a smartphone. Social media plays a significant role in their lives, with platforms like Instagram and TikTok being the most popular⁶. Notably, one-quarter of Gen Z spends five hours or more per day on TikTok⁶.

Economic Impact of Gen Z

Gen Z’s economic impact is rapidly growing. While they currently account for only 6% of global retail spend, this is projected to more than triple to 17% by 2030⁷.

Financial Outlook and Challenges

Gen Z faces unique economic challenges, including high inflation and the lingering effects of the pandemic⁸. A concerning trend is the rise in depression among young adults aged 18-24 (Gen Z), with a rate of over 12% compared to 8% for adults aged 25-64⁹. This mental health challenge can further exacerbate economic disparities. Despite these hurdles, nearly one-third of Gen Zs are optimistic about the economy and their personal finances⁴. However, financial insecurity is a major concern, with many living paycheck to paycheck⁴.

Spending Habits: Millennials vs. Gen Z

Both Millennials and Gen Z are driving significant shifts in consumer spending:

Online Shopping Behavior

Both generations are comfortable with online shopping, with Millennials leading in online spending across various categories like health and beauty products, shoes, clothing, and electronics². Gen Z, however, shows a strong preference for mobile shopping¹⁰.
A majority of consumers, including Millennials and Gen Z, are open to exploring and trying new products when shopping on their phones¹¹. This indicates a willingness to embrace new experiences and products.
The gap between older and younger generations’ spending growth has narrowed. This could be due to the fading impact of the 2023 cost-of-living adjustment on social security benefits for older generations and strong after-tax wage growth for younger cohorts¹².

Value and Sustainability

Both generations are value-conscious and seek deals and discounts¹³. They are also likely to switch retailers for a lower price or discount¹³.
They also prioritize sustainability, with a willingness to pay more for eco-friendly products¹⁴. This reflects their strong values and commitment to environmental responsibility.

Impulse Buying

While both generations engage in impulse buying, Gen Z tends to be more cautious, often waiting a few days before making a purchase¹⁴. This reflects their awareness of financial constraints and a desire to make informed decisions.

Holiday Spending Trends

Gen Z consumers planned to increase their 2024 holiday spending by 21% over 2023, while Millennials planned to increase spending by 15%¹⁵. This highlights their growing economic influence and willingness to spend during the holiday season.

Income Levels and Investment Trends

Income Disparities: While workforce Gen Zs might appear to have a higher average annual income ($45,000) compared to Millennials ($39,000), this difference disappears when adjusted for inflation⁸. Millennials, in fact, have a higher earning potential in 2024 dollars ($52,000)⁸.
Homeownership: Interestingly, adult Gen Zs show a stronger inclination towards homeownership compared to Millennials¹⁶. This could be attributed to their desire for stability and long-term investment.
Investment Strategies: The generational divide in wealth management is leading to a significant shift in investment and philanthropy priorities¹⁷. Millennials and Gen Z are allocating significantly larger portions of their portfolios to alternative investments—17% of their overall assets, compared to just 5% for older generations¹⁷. This trend is characterized by growing interest in speculative investments like cryptocurrencies, physical gold, and private equity. Notably, nearly half of younger investors already hold cryptocurrencies, and 38% are considering adding them to their portfolios soon¹⁷.
Cryptocurrency: Gen Z and Millennials are significant investors in cryptocurrency. However, Millennials are more likely to own crypto and view it as less risky compared to Gen Z¹⁸.
Entrepreneurial Mindset: While the general population sees investing in property as the best way to build wealth, Gen Z believes starting their own business is the key¹⁹. This highlights their entrepreneurial spirit and desire for financial independence.
Trading Frequency: Both generations trade more frequently than older investors, indicating a more active approach to managing their investments¹⁸.

Industries Shaped by Millennials and Gen Z

Millennials and Gen Z have a profound impact on various industries:

Technology: Both generations are driving the demand for new technologies and digital experiences. Their influence is evident in the growth of e-commerce, social media, and online entertainment¹⁴. They are also increasingly aware of the potential impact of technologies like AI on their careers, with many considering job opportunities less vulnerable to automation²⁰.
Sustainability: Their focus on sustainability is pushing industries to adopt eco-friendly practices and offer sustainable products. This is particularly noticeable in the fashion, food, and beauty sectors¹⁴. Gen Z’s willingness to pay more for eco-friendly products further emphasizes their commitment to sustainability¹⁴.
Workplace Culture: Gen Z’s emphasis on work-life balance, flexibility, and mental health is reshaping workplace culture. Companies are adapting by offering remote work options, flexible schedules, and mental health support²¹.
Food and Beverage: Both generations are influencing food trends, with a focus on functional foods, adaptogens, and plant-based options²². They are also driving demand for transparency and sustainability in the food industry²². Furthermore, they are open to diverse content from restaurants, such as employee spotlights and media coverage, indicating a deeper engagement with brands²³.

Comparing and Contrasting the Economic Impact

While both generations share some similarities, there are key differences in their economic impact:

Feature	Millennials	Gen Z
Economic Outlook	Slightly more optimistic about the future of the economy²⁴.	More wary about the macro environment due to experiencing economic instability during their formative years²⁴.
Work-Life Balance	Prioritize job stability and financial security due to the impact of the Great Recession²⁵.	Place a higher emphasis on work-life balance and flexibility due to their digital upbringing and the gig economy²⁵.
Financial Satisfaction	Report lower levels of financial satisfaction compared to Gen Z²⁵.	Report higher levels of financial satisfaction, likely due to their cautious financial behavior²⁵.
Trust Levels	Show slightly lower trust levels compared to Gen Z²⁵.	Show slightly more trust than Millennials²⁵.
Competition vs. Equality	Show a greater preference for income equality²⁵.	More favorable towards competition²⁵.

The Combined Impact: Shaping the Future Economy

The combined impact of Millennials and Gen Z is reshaping the economy in unprecedented ways. Their shared values, technological fluency, and focus on sustainability are driving significant changes in consumer behavior, investment strategies, and workplace culture. As these generations continue to gain economic power, their influence will only grow stronger, shaping the future of the global economy.

Works cited

1. 2024 CFP Board Millennials’ Financial Milestones Survey, accessed December 30, 2024, https://www.cfp.net/knowledge/reports-and-statistics/consumer-surveys/2024-cfp-board-millennials-financial-milestones-survey

2. Shocking Millennial Marketing Statistics & Trends for 2024 | Porch Group Media, accessed December 30, 2024, https://porchgroupmedia.com/blog/millennial-marketing-statistics/

3. Millennials Better Financially Than Previous Generations | LendingTree, accessed December 30, 2024, https://www.lendingtree.com/debt-consolidation/millennials-financial-condition-study/

4. 2024 Gen Z and Millennial Survey: Living and working with purpose in a transforming world – Deloitte, accessed December 30, 2024, https://www2.deloitte.com/content/dam/Deloitte/at/Documents/presse/at-deloitte-global-gen-z-millennial-survey-gesamte-studie.pdf

5. How economic concerns are shaping the youth vote in 2024 – Brookings Institution, accessed December 30, 2024, https://www.brookings.edu/articles/how-economic-concerns-are-shaping-the-youth-vote-in-2024/

6. 7 Top Gen Z Trends for 2024 – Exploding Topics, accessed December 30, 2024, https://explodingtopics.com/blog/gen-z-trends

7. Cracking the Code: How Gen Z is Reshaping the Economy – 4A’s, accessed December 30, 2024, https://www.aaaa.org/cracking-the-code-how-gen-z-is-reshaping-the-economy/

8. Generation Z has it tougher than millennials: TransUnion report | Fintech Nexus, accessed December 30, 2024, https://www.fintechnexus.com/generation-z-has-it-tougher-than-millenials/

9. Gen Z’s Mental Health, Economic Distress and Technology – Federal Reserve Bank of St. Louis, accessed December 30, 2024, https://www.stlouisfed.org/open-vault/2024/may/gen-z-mental-health-economic-distress-and-technology

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12. Consumer Checkpoint: The kids are alright (for now) – Bank of America Institute, accessed December 30, 2024, https://institute.bankofamerica.com/economic-insights/consumer-checkpoint-june-2024.html

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6 Fashion and Style Hacks to Learn From Millennials

December 28, 2022 By Emma

Millennials are often characterized as being tech-savvy, socially conscious, and fashion-forward. Noah Miller, from the online shopping site onlineproducts.com explains: “Millennials grew up in a time of rapid technological advancement and globalization, which has had an influence on their fashion choices. As many millennials are tech-savvy, they have access to a wide range of fashion resources, such as online shopping, fashion blogs, and social media, which has made it easier for them to stay on trend and find inspiration for their personal style”.
In addition, many millennials place a high value on individuality and self-expression, which is reflected in their fashion choices. They are known for being open to trying new styles and trends and for mixing and matching different pieces to create unique and personal looks.
If you’re not a millennial but are looking to stay on trend and update your wardrobe, there are several fashion and style hacks that millennials can teach other generations.

Invest in quality basics: A solid foundation of classic, well-made pieces is key to any stylish wardrobe. Look for high-quality, neutral-colored staples like white T-shirts, blue jeans, and black pants that will stand the test of time and go with everything.
Mix and match: Don’t be afraid to mix and match different styles and patterns to create a unique and personal look. Experiment with layering and pairing unexpected items together to create interest and depth in your outfits.
Accessorize: Accessories can take an outfit from basic to chic in an instant. Experiment with statement jewelry, bold scarves, and trendy handbags to add some flair to your look.
Shop secondhand: Secondhand shopping is not only a budget-friendly option, but it’s also a sustainable choice that helps reduce waste. Look for high-quality, gently-used pieces at thrift stores, consignment shops, and online marketplaces.
Tailor your clothes: If you find a piece that you love but it doesn’t quite fit right, don’t be afraid to take it to a tailor. A good tailor can work wonders and help your clothes fit better, which will make you look and feel more confident.
Invest in good shoes: A good pair of shoes can take an outfit to the next level. Look for well-made, comfortable shoes that will stand the test of time.
By following these fashion and style hacks, you can create a wardrobe that reflects your personal style and stays on trend. Remember to have fun and don’t be afraid to experiment and try new things – fashion is all about self-expression and creativity. These tips can help people of any age stay fashionable and stylish, regardless of the generation they belong to.

Exploring the Online Shopping Habits of Millennials

December 26, 2022 By Emma

Online shopping has become increasingly popular in recent years, and millennials and gen z consumers have played a significant role in this trend. According to a survey millennials make more than 54% of their purchases online and 57% of millennials prefer to shop online rather in physical stores.

In terms of the overall share of online shopping, millennials also play a significant role. A study found that millennials account for around 30% of all retail sales in the United States. This is a significant portion of the market and shows the influence that millennials have on the shopping industry.
So, what do millennials tend to buy online? A variety of items are popular among this age group. Clothing and accessories, electronics, and home goods are among the top categories that millennials shop for online. In addition, millennials are also more likely to purchase experiences, such as tickets to concerts or events, through online platforms.

It’s worth noting that while millennials are active online shoppers, they are also more likely to be concerned about the environmental impact of their purchases. Many millennials are looking for sustainable and eco-friendly options when shopping online, and they may be more likely to seek out brands that align with their values.

In conclusion, millennials are a major force in the world of online shopping. They make up a significant percentage of online shoppers and contribute a large portion of e-commerce sales. Clothing, electronics, and home goods are among the top categories that millennials tend to shop for online, and they are also interested in purchasing experiences through online platforms. However, millennials are also more mindful of the environmental impact of their purchases and may prioritize sustainable options when shopping online.

Millennials Are Changing the Food and Beverage Industry

March 1, 2020 By Emma

Millennials, the young adults who were born between the early 1980s to the late 1990s, grew up in an age of information that’s become incessantly more global and more digital. Their tastes and preferences are markedly different from those of previous generations and they are not shy about it. They have been influencing industries in all walks of life, including the food and beverage industry.
A recent report by Ripples, the manufacturer of the Ripple Maker, an innovative printer for the beverage industry, examined the impact that Millennials have on the food and beverage industry and the trends that they set. Ripples 2020 food and beverage trends report found that Milleniials affect the way food and beverage products look, how they taste, what they contain and even how they are manufactured. Their impact on the industry, according to Ripples, is huge.
Let us also look at this generation, which is the focus of so many articles and see – are Millennials really setting the trends in the food and beverage industry?

So…. What Defines Millennials’ Preferences?

It’s nearly impossible to pinpoint any one particular feature that defines Millennials’ tastes. Admittedly, they are known for their love of certain trendy, so-called “hipster” foods like avocado toast and vegan sushi, as well as “insta-worthy” concoctions like rainbow grilled cheese and charcoal ice cream. But their preferences go far beyond the latest trends, extending to calls for both more sustainable, environmentally-conscious options and health-conscious products like plant-based dairy and meat alternatives, gluten free items, and products that are local, organic, and non-GMO.

Non-Traditional

Millennials aren’t afraid to be unconventional in their food preferences. After all, a major part of setting trend comes from being unique, non-traditional, and boundary-pushing. More than previous generations, Millennials have adapted their diets to far beyond what is considered “normal.” Ever heard of biohacking? Millennials are big on the concept, adapting their diets in unusual ways in an attempt to improve their overall health and alter the way their body functions. From intermittent fasting to juice cleanses to the ketogenic diet– it’s all part of an attempt to push the boundaries of what is possible for the human body. This concept of pushing boundaries is deeply intertwined with Millennials’ preferences. They aren’t content with the traditional food pyramid and convention of three square meals a day. They’re increasingly challenging conventional food wisdom, modifying their diets to fit their modern lifestyles, and spreading awareness online through social media and other means. For example, Millennials have championed several documentaries that have investigated the food industry. They’re not afraid to challenge the status quo.

Mixed Preferences

Millennials have spear-headed efforts to focus on locally-grown and even bruised or “ugly” produce, supporting local small businesses and local farmers’ markets rather than major chains. But it’s definitely not the case that they never do business with chains. You can find plenty of them shopping at trendy, high-end spots like Whole Foods and Trader Joe’s. And it’s definitely not the case that all of their choices are environmentally conscious or even health conscious. Take for example the millennial obsession with Starbucks, a major beverage chain which has expanded exponentially in the last decade thanks in large part to Millennials. Perhaps because Starbucks has quite adeptly responded to Millennial preferences and adapted to fit their tastes (e.g. serving almond, soy, and coconut milk as dairy alternatives and serving up trendy, insta-worthy items and seasonal favorites). From the classic soy latte to the “pink drink” and secret menu concoctions, Starbucks has been all the rage with Millennials.

Cultural Fusion

Millennials are connected globally in a way previous generations weren’t – thanks largely to the internet and social media. They’re generally more aware of global cultures and cuisines and as a result are really big on cuisine with all sorts of global influences. From matcha lattes being available at most standard coffee shops to bubble tea chains popping up all over North America to sushi and ramen spots as staples for lunch outings, the cultural crossover is huge. You can even get vegan sushi or a sushi burrito if you so desire.

Instagram-Worthy

The cultural crossover is both inspired by and perpetuated by social media. Millennials are pretty in-tune with the latest trends through social networking sites like Instagram, where food accounts are huge. If you take a look at Millennials’ Instagram accounts, you will find that many have pages comprised largely of food and beverage photos, or they might have a separate account solely dedicated to their culinary adventures. They love to find the trendiest new spots to visit through social media. They “check in” via apps like Yelp and then write reviews to let everyone know how the experience was. And food and beverage businesses have taken note. They’ve been increasingly investing in social media outreach, and put a special emphasis on creating “Insta-worthy” dishes and beverages.

Bad For Business?

It can be challenging to keep up with the ever-evolving trends and ethical concerns of this generation. Millennials’ unique and sometimes difficult-to-define preferences have been the subject of much scrutiny, perhaps because major food and beverage industry leaders have been having trouble keeping up with them, and Millennials’ preferences aren’t always good for big business. It’s a balancing act – keeping up with trends and at the same time having a firm understanding of evolving ethical concerns in order to stay competitive. There is no doubt that marketing to Millennials is a challenge.

What Does the Future Look Like?

As Millennials influence in the market continues to grow, industries will continue to adapt to their unique preferences and to an increasingly digital and global world. We can expect to see a plethora of sustainable, healthy, trendy, and niche options, which we are already seeing to a large extent as Millennials make their voices heard in the market.

Marketing to Millennials – How to do it Right

April 24, 2019 By Emma

Brands are constantly innovating in an effort to effectively target their marketing to millennials. This important demographic represents nearly a quarter of the population in America (80 million people in total). Because millennials have an annual buying power of 200 billion dollars, they are an exciting marketing prospect for many companies.

This compelling data means the companies have to look at their marketing strategies to make Generation Y a priority. They’re doing this by creating authentic tailored content, focusing on making the process of online shopping fun, and finding ways to stand out from the crowd.

Authentic, Tailored Content

Millennials spend an average of 27 hours online every week, and they’re interacting with authentic content that meets their needs. They are empowered by content-driven media in all its various forms including websites, blogs and social media. They also share what they learn – tweeting, sharing, liking, , pinning, forwarding and commenting on what they find. This curated approach then empowers their followers to make similar or related discoveries. And this is important because it comes down to trust. Millennials trust content that they feel is authentic, and they trust content that has been shared by others.

A customized approach to authentic content is a powerful way to reach Generation Y. They want to feel that brands are interested in them and are creating content with their best interests in mind, rather than being focused on the bottom line. This is moving brands towards creating educational content that doesn’t push sales, but rather seeks to inform, thereby building strong brand-consumer relationships. The focus is also on creating content that users will want to share with their followers.

Building Brand Awareness by Making the Process Fun

Gathering information online shouldn’t only be practical, but also enjoyable. For many millennials the process of researching, browsing and choosing a new purchase is more rewarding than the actual purchase. Put differently, online shopping and e-commerce are more than a means to an end; it’s a form of entertainment and an act of personal expression.
Platforms such as Pinterest enjoy huge success as they tap into this desire for a curated experience allowing users to save interests, make wish lists and browse shared collections. In order to successfully market to millennials, companies need to understand that consumers want an online experience that is fun and social.

Standing our from the Crowd

Getting your message across to millennials is getting more and more difficult, in the 1970’s consumers were exposed to around 500 ad messages per day, today its upwards of 5000. Ad blindness and social media saturation have made it so that companies are constantly looking for new ways to market to this important demographic of the population.
One of the options is to move away from the digital space, back into real life, and meet millennials where they’re at. Millennials consume 44 percent of coffee in the United States, making them the perfect target market for bev top media.

Bev top media is a new technology by Drink Ripples that allows for any image or message to be printed on a customer’s cup of coffee. The Ripples coffee printer is revolutionary because a millennial’s cup of coffee is the one place where they stop looking at their screens, even if only for a moment. But that moment is enough for a brand to leverage. Also referred to as the naked drink gap, this is an unexploited opportunity to get your message in front of your target market when they are relaxed and not being distracted by smartphones or laptops.

Marketing to millennials is a delicate balancing act; they are responsive to authenticity from brands, and a fun approach to gathering information online. But there is also the opportunity to appeal to them through new innovations such as a coffee printer which allow for access to this specific target market at a perfect time when they are not distracted by other adverts.

Increasing Cancer Risk Found in Millennials

February 27, 2019 By Emma

Obesity related cancer types are on the rise

New findings show that the risk for cancer has increased dramatically for young adults, particularly Millennials, with much of the latest researching covering those under the age of 50. The latest trends are seen as an indicator of what the future of the disease holds for this group, with previous studies showing an increase in colorectal cancer that is partially linked to the growing obesity epidemic in the United States. The study includes trends for more than 12 obesity-related cancers and serves as a template for understanding how exposure to carcinogenic factors can affect overall health.

In the time between 1995 and 2014, there were more than 14 million cases involving 30 types of cancer, with a dramatic increase in six, specifically related to obesity: multiple, myeloma, colorectal, gall bladder, uterine corpus, pancreatic, and kidney cancer. This sharp rise in these cancers in young adults aged between 25 to 49 years of age has led many to proclaim that more studies are necessary in order to better understand the correlation between body weight and other factors that pose a health risk. Being exposed to carcinogens early in life can affect developmental growth and increase cumulative mutagenic damage.

Obesity has become a huge problem for the last forty years and it has led to younger generations being more affected worldwide. Gastric non-cardia cancer and leukemia are two other types of cancer that have increased markedly in young adults a well, with breast cancer also rising among some ethnic groups while remaining stable in others. For all three subtypes of leukemia (acute myeloid leukemia, acute lymphoid leukemia, and chronic myeloid leukemia), the risk increased for those under the age of 50.

The future for the levels of these cancers affecting Millennials and other generations remains uncertain as reversing the progress of reducing mortality from cancer over the next few decades depends on studies that focus on those risk factors that can be modified in early life that are necessary for reducing exposure.

The Millennial Economy 2018: Improved Economic Situation, but Still Skeptic

February 26, 2019 By Emma

Millennials enjoy increased financial stability

Ernst & Young’s most recent survey of Millennials, conducted in June 2018, covers their statistics and views on a plethora of issues affecting their personal, local, and national lives, with dramatic changes recorded since the last survey conducted two years ago in 2016. The data solidifies the notion that Millennials are gaining traction in the journey through financial security that will determine their fate.

One of the biggest changes is the rate at which Millennials are graduating from universities, securing full-time employment, purchasing homes, and leaving the single life behind. The latest data shows Millennials feel better collectively about the economy, albeit with a fair amount of skepticism amid growing reports that another recession looms in the horizon. As the only American group to withstand three recessions so quickly in a lifetime, confidence among them remains somewhat strong despite massive student debt. Marriage is on the upswing too, although far less than previous generations. In the survey conducted two years ago in 2016, a third of Millennials asked still lived at home with their parents, with 40% of singles living at home. These stats dropped considerably in 2018 as the economy picked up, with only 16% living at home with their parents, and 24% of singles still living at home. Compared to 53% of Generation X women that had children at this age, Millennials are still behind when it comes to having kids.

The Great Recession is still fresh on the minds of Millennials as they still look to economic solace and rid themselves of the financial insecurity and uncertainty that plagued the era and impacts their drive to initiate their own business ventures. Despite being well-known for an entrepreneurial spirit, the main reason why most Millennials do not start their own businesses is because of the unpredictability in the past of the market. While nearly 60% of Millennials report the desire to start their own business, only 4% have actually done so, a smaller number than Gen Xers and Baby Boomers, and a drop from the previous survey taken in 2016. And despite being regarded as a group that is anti-establishment, most are still attracted to big businesses and almost 40% believe in corporations allowing them the growth, flexibility, and fair pay they desire. Hard work is the cornerstone of American business and Millennials have adopted this notion, with an overwhelming amount of them- at 86% – believing hard work is the backbone to success.

Why are nearly half of Millennials still insecure about the economy? Rampant student debt is the leading cost for many, and living the quintessential American dream of home and family still remains just that – a dream. Despite a somewhat healthier outlook than previous years, most are barely able to afford their expenses compared to a survey done in 2016, with 36% reporting little to no money in savings. They are just beginning to get back on their collective feet, attempting to redefine and change the political climate to garner improvement for their financial future.

Millennials and Teamwork: Collaboration, Not Competition

February 14, 2019 By Emma

The Millennial generation now makes up the largest share of the global workforce, and they’re not just showing up—they’re changing the rules. From flexible hours to flat hierarchies, this generation has pushed back on the traditional top-down approach in favor of something more inclusive, tech-powered, and purpose-driven. Raised during the rise of the internet, shaped by two economic crises, and fluent in digital collaboration, Millennials have redefined what it means to work together. And nowhere is that more obvious than in how they approach teamwork.

For Millennials, teamwork isn’t just about dividing up tasks—it’s about building something together. This generation, born between 1981 and 1996, has taken collaboration to a whole new level, reshaping how we think about the workplace, communication, and even leadership. In an age of remote work, Slack threads, and Zoom brainstorms, Millennials have become the architects of a more flexible, transparent, and tech-savvy team culture.

From Group Projects to Group Chats

Growing up with group assignments and cooperative learning, Millennials entered the workforce already accustomed to shared responsibility. But this wasn’t just classroom prep—it was training for a career landscape that increasingly values soft skills like collaboration and emotional intelligence.

And while Baby Boomers and Gen Xers came of age with more top-down team structures, Millennials tend to prefer flatter hierarchies. They’re more likely to question authority (respectfully), request feedback (frequently), and see team success as a shared win, not a personal triumph. They bring the same mindset to their group texts, DMs, and project management tools—where team updates feel more like conversations than directives.

Technology Is the Backbone of Millennial Teamwork

The Millennial work style wouldn’t exist without technology. Tools like Slack, Trello, Notion, Zoom, and Google Workspace have made it easier than ever to collaborate asynchronously and across time zones. This isn’t just about convenience—it’s a structural shift. According to recent statistics from Gallup, over 50% of Millennials say they prefer jobs that allow for remote work and digital collaboration, compared to 38% of older generations.

Technology also gives Millennials the ability to be always connected—which is a double-edged sword. While it enables real-time teamwork and faster results, it also leads to blurred boundaries and digital burnout. Enter trends like Quiet Vacationing—when employees take time off without formally announcing it, choosing instead to quietly keep up with tasks while technically “on vacation.” It’s not ideal, but it reflects how entwined work and personal life have become in the digital age.

The Rise of the Gig Economy—and Its Impact on Teamwork

Millennials were hit hard by the 2008 recession and again by the economic fallout of COVID-19. As a result, many moved away from the traditional 9-to-5 in favor of freelance, contract, and side-gig work. The gig economy has allowed them to pursue flexibility, passion projects, and diversified income streams—but it’s also changed how they collaborate.

In gig work, teamwork is often temporary and project-based. Success depends on the ability to quickly build rapport, share information clearly, and deliver fast results. It’s teamwork on a deadline. For Millennials, this fluid model of work isn’t intimidating—it’s the norm.

Purpose-Driven Teams and the Long Game

Millennials value collaboration, but not just for the sake of productivity. They want to work with teams that share their values, from sustainability to social justice to mental health awareness. It’s about building meaningful relationships in the workplace, not just transactional ones. This focus on purpose helps explain why so many Millennial-run companies prioritize transparency, DEI initiatives, and ethical leadership.

It also influences how they think about long-term goals like retirement and retirement savings. Many Millennials are contributing to 401(k)s or IRAs while juggling freelance work or multiple income streams—a juggling act previous generations didn’t always face. But even as they plan ahead, they’re doing it in teams, leaning on podcasts, Reddit threads, and peer-to-peer advice networks for guidance.

Teamwork Challenges: Burnout, Boundaries, and Balance

Millennials’ dedication to team success can sometimes come at a personal cost. Over-communication, unclear boundaries, and always-on tech can lead to exhaustion. Studies show that Millennials are the most burned-out generation at work, and much of that stress stems from unclear expectations around collaboration.

As the line between “work friends” and “work family” continues to blur, some Millennials are learning to step back—to protect their energy, focus on their own career growth, and set healthier digital boundaries.

What Other Generations Can Learn

You don’t have to be a Millennial to benefit from their teamwork style. Gen Z, who grew up watching Millennials build companies from co-working spaces and coffee shops, have embraced collaboration even more seamlessly. Meanwhile, Gen Xers and Boomers can borrow some of the Millennial approach—valuing emotional intelligence, feedback loops, and shared purpose—while bringing their own strengths to the table.

Are Millennials Technologically Adept

January 28, 2019 By Emma

Millennials were born completely immersed in a digitized world

The shift in attitudes among Millennials compared to other American generations is substantial, contributing to a huge shift towards technology that has impacted their own group and society at large.

Generally regarded as the generation behind the speed at which technology-driven attitudes are accepted into the mainstream, Millennials have been the catalyst for change as they utilize the latest in innovative tools in the workplace and beyond. Their resilience has not only re-defined how companies do business and market their products and services to the general public, but also human interaction.

As the only group born completely immersed in a digitized world, Millennials’ attitudes towards technology are dramatically different, with most beginning to use computers by kindergarten and the vast majority using email at least once a day.

Social media has played an important component of their lives for many since they were toddlers and has only increased over time. Referred to as digital natives, their access to the internet and information has resulted in more expansive attention ranges, increased active learning, improved critical thinking skills, and more tolerance along social and political lines.

No matter which generation, the majority of people believe that the internet has personally benefited them and positively impacted society. Even baby Boomers and those from the Silent Generation generally agree that the internet has been an overall boon for the world. Recently, however, the average American has had slightly less positive views of the internet compared to only a few years ago. The most affected group under this are Gen Xers, with just under 70% positing that the internet has improved society at large. Even among the Silent Generation and Millennials, those that go online are slightly less optimistic compared to studies from only five years ago.

The fact remains that there must continue to be steps taken to stay competitive as innovation emerges. As the future leaders of the world, it rests on the shoulders of Millennials to ultimately decide how influential technology will be on their lives and the world. Although Millennials are comfortable using technology at home, in social settings, and in the workplace, other generational groups are still trying to make up the divide that currently exists between them and their younger counterparts.