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Personal Finance

Top 10 Financial Influencers on Instagram in 2025: The Finfluencers Making Money Make Sense

May 8, 2025 By Emma

Instagram might be known for sunsets, selfies, and brunch—but in 2025, it’s also a go-to destination for personal finance and investing advice. As the space evolves alongside YouTube financial influencers and TikTok financial influencers, Instagram has carved out a niche of its own. For the young, especially Millennials and Gen Z trying to make sense of budgeting, investing, and debt, Instagram offers something unique: fast, visual, and emotionally resonant content from creators who get it.

While TikTok is built for speed and YouTube for depth, Instagram sits somewhere in between. Through Reels, carousels, stories, and infographics, creators are turning money talk into everyday scrollable wisdom—covering everything from how much money to save to understanding the differences between trading vs. investing. The best financial influencers on the platform blend aesthetic appeal with grounded advice—making personal finance both accessible and aspirational.

Most of these finfluencers are Millennials, now in their 30s and early 40s—old enough to have wrestled with student loans and housing costs, but still young enough to speak fluently in meme captions and swipe-up culture. And they’re building audiences of younger followers—especially Gen Z, now between the ages of 13 and 28, who appreciate financial advice that’s quick, clear, and fits in between posts about fashion and food. This is a generation raised amid the gig economy and heavily influenced by the social media impact on investment decision making.

From financial therapists to budgeting experts to first-gen wealth coaches, these are the top financial influencers making money advice viral on Instagram in 2025—offering not only practical tips but also mindset shifts that shape how followers build their investment portfolio.

1. Delyanne Barros (@delyannethemoneycoach) – 265K Followers (age 40)

Delyanne Barros

A former attorney turne d financial educator, Delyanne uses her platform to teach investing with confidence—particularly to first-generation wealth builders. Her Instagram is packed with easy-to-understand breakdowns of Roth IRAs, compound interest, and market psychology. Her most-viewed Reel, “Start Investing with Just $5,” has crossed the 1M view mark, and her advice often reflects lessons learned from leaving law to take control of her own financial future., Delyanne focuses on helping first-gen Americans build wealth. Her infographics on Roth IRAs and investing basics go viral for a reason: they’re sharp, simple, and empowering.

2. Tiffany Aliche (@thebudgetnista) – 520K Followers (age 45)

Known as ‘The Budgetnista,’ Tiffany has spent over a decade teaching women how to budget, save, and transform their financial lives. Her Live Richer Challenge inspired a movement, and her content often ties personal finance to larger life goals. Her most-saved carousel post, “10 Steps to Financial Wholeness,” has helped thousands organize their money and build lasting wealth., Tiffany continues to use her platform to teach financial wholeness and budgeting literacy—especially for Black women. Her “Live Richer” carousels break down complex ideas into colorful, swipeable steps.

3. Berna Anat (@heyberna) – 140K Followers (age 35)

Berna calls herself your ‘financial hype woman’—and lives up to it with high-energy videos, vulnerable storytelling, and humor-infused financial education. She’s especially popular among Gen Z for tackling emotional spending and money shame. Her Reel “Money Mindset Shifts You Need Today” went viral with over 500K views for its balance of tough love and motivation., Berna uses humor, real talk, and high-impact visuals to tackle money shame, budgeting, and the emotional side of finance. Her style is loud, proud, and perfect for Gen Z and younger Millennials.

4. Kia Commodore (@pennies.to.pounds) – 110K Followers (age 29)

Based in the UK, Kia makes finance approachable for a younger, often underrepresented audience. She posts frequent Q&A Reels about saving goals, credit building, and navigating the job market in the gig economy. Her post explaining the 2025 UK budget garnered over 750K views, cementing her role as a trusted financial voice for Gen Z and young Millennials., Kia focuses on helping young people of color take control of their finances. Her Instagram is packed with Q&A Reels, motivational captions, and no-fluff advice on saving, investing, and financial confidence.

5. Justine Nelson (@debtfree.millennials) – 130K Followers (age 34)

After paying off $35,000 in student loans on a $37K salary, Justine began teaching others how to live frugally without feeling deprived. Her Instagram shares zero-fluff advice on side hustles, budgeting for couples, and how much money to save every month. Her Reel “How I Paid Off $35K in 2 Years” has inspired over 600K views—and counting. of paying off $35K in student debt on a modest income—and now helps others do the same. Her feed is a mix of budgeting Reels, debt-free tips, and relatable “real life” money wins.

6. Tori Dunlap (@herfirst100k) – 660K Followers (age 30)

Tori made headlines after saving her first $100,000 by age 25, and she’s been turning personal wins into collective power ever since. She’s a thought leader in financial feminism, regularly breaking down systemic money issues alongside practical tips. Her most-viewed Instagram Reel, “Save $100K: Here’s How,” has racked up over 1.5M views and counting. and bestselling author, Tori’s content is bold, mission-driven, and unapologetically pro-women. She uses Reels and stories to push financial independence as a form of protest—and it resonates.

7. Paco de Leon (@thehellyeahgroup) – 60K Followers (age 38)

Paco brings an artistic twist to financial advice, using hand-drawn graphics and quirky illustrations to simplify topics like taxes, business budgeting, and investing for creatives. Their post “Freelancer Tax Survival Guide” remains one of the most-saved among self-employed followers looking for structure in their financial chaos., Paco fuses creativity and finance in a way no one else does. Her illustrations and doodles make taxes, business finance, and money boundaries feel both light and profound.

8. Anjie and RJ (@richbyintention) – 85K Followers (ages 36 & 37)

This couple documents their journey to financial freedom, focusing on teamwork, faith, and family. Their transparency around paying off over $100K in debt has attracted a loyal following. Their Reel “How We Paid Off $123K in Debt Together” went viral with over 900K views, offering an authentic alternative to flashy finance content. shares advice on marriage, money, and generational wealth—especially for Black and brown families. Their content is honest, uplifting, and always partnership-centered.

9. Shang Saavedra (@save.my.cents) – 150K Followers (age 42)

Shang promotes slow, steady wealth-building and believes that mindset is the secret to long-term success. A FIRE advocate, she paid off her NYC mortgage before turning 40 and now focuses on minimalism, mental health, and generational wealth. Her post “The $5 Daily Habit That Changed My Financial Life” has over 700K views. (Financial Independence, Retire Early) advocate who paid off her mortgage before 40. Her Instagram is packed with practical money-saving hacks and mindset shifts for long-term wealth.

10. Bola Sokunbi (@clevergirlfinance) – 480K Followers (age 40)

Bola’s platform focuses on helping women—especially women of color—gain confidence with money through structured plans and community-based support. Her posts include everything from investment portfolio tips to tackling credit card debt. Her top-performing Reel, “Building Wealth from Scratch,” has passed 1.2M views. and motivating messages, Bola empowers women—especially women of color—to take control of their financial lives. Her platform mixes education with empowerment, always in a visually clean, uplifting style.

Why Instagram Still Matters

In a digital world overloaded with noise, Instagram thrives on clarity and emotion. Its best finfluencers don’t just share advice—they tell stories, share mistakes, and build connection. It’s not about perfection; it’s about progress, and these creators are making personal finance feel like a community.

Whether it’s a money meme that makes you think or a budgeting tip you save for later, Instagram continues to prove that even a single post can spark a financial breakthrough.

Filed Under: Investing, Marketing, Personal Finance, Social

Top 10 Financial Influencers on YouTube in 2025: The Finfluencers Helping a Generation Build Wealth

May 7, 2025 By Emma

If you still associate YouTube with makeup tutorials and gaming streams, it’s time for an update. In 2025, YouTube is one of the most trusted platforms for in-depth financial education—where millions of viewers, especially Millennials and Gen Z, go to learn how to budget, invest, build credit, and escape the paycheck-to-paycheck cycle.

Unlike TikTok’s finfluencers snappy 60-second bursts, YouTube’s longer format offers something different: space. Space to break down complex topics. Space to tell personal stories. Space to go beyond “what to do” and dive into the “why.” And leading that charge are YouTube’s top financial influencers—creators who turn economic anxiety into financial empowerment.

Many of these finfluencers are Millennials. Now in their 30s and 40s, they’ve lived through the 2008 recession, student debt crises, the rise and fall of crypto, and post-pandemic inflation. They’ve made mistakes, figured things out, and now they’re sharing what they’ve learned in 15-minute explainers and hour-long deep dives. Gen Z, now in their teens and twenties, is listening—and watching.

Credentials help. So does storytelling. But the real superpower of these YouTubers is their ability to make money talk feel less intimidating and more human. They cover topics ranging from the basics of building an investment portfolio to nuanced takes on trading vs. investing—making sure their audiences understand the difference between short-term risk and long-term strategy. Here’s a look at the top financial influencers on YouTube in 2025—and why their videos are worth adding to your watchlist.

Graham Stephan – 4.6M Subscribers

Graham Stephan

A former real estate agent turned full-time content creator, Graham Stephan is now a cornerstone of YouTube’s personal finance ecosystem. With videos that range from real estate investing to credit card strategies, Graham blends relatable storytelling with data-driven insights. His approachable style resonates with both first-time investors and financially savvy viewers looking to optimize their money habits. His most-viewed video, “How I Bought a Tesla for $78 Per Month,” has gathered over 10 million views and exemplifies his ability to make complex financial maneuvers accessible and entertaining.

Andrei Jikh – 2.3M Subscribers

A former magician turned finance creator, Andrei Jikh brings precision and flair to his breakdowns of dividend investing, crypto, and market psychology. His unique blend of visual storytelling and financial analysis helps viewers understand the mechanics behind wealth building with remarkable clarity. His video “How I Made $100,000 in Dividends in One Year” has drawn 6.8 million views, showcasing his skill for turning long-term strategies into compelling content, especially when it comes to investing in the S&P 500.

Tiffany Aliche (The Budgetnista) – 700K+ Subscribers

Tiffany Aliche’s channel is a beacon of empowerment, especially for women and people of color. A former preschool teacher turned bestselling author and financial educator, she delivers powerful budgeting lessons with warmth and clarity. Her video “How I Saved $40,000 in 2 Years on a Teacher’s Salary,” viewed over 3.2 million times, demonstrates how she turns personal triumphs into universal lessons on financial resilience. Her advice often speaks to those navigating the gig economy, offering practical steps for freelancers and part-time workers to gain control over their finances.

Mark Tilbury – 2.5M Subscribers

British businessman and self-made millionaire Mark Tilbury is known for his blunt, fatherly tone and real-world experience. His channel is a masterclass in generational wealth, investing fundamentals, and business ownership. In his most-watched video, “18-Year-Old vs 30-Year-Old: Who Wins at Investing?” (5.4 million views), he uses age-based investing scenarios to highlight the power of early financial literacy and understanding the long-term benefits of a diversified investment portfolio.

Minority Mindset (Jaspreet Singh) – 1.7M Subscribers

Jaspreet Singh combines street smarts with financial savvy to help viewers rethink traditional wealth-building paths. His high-energy delivery and deep dives into topics like inflation, housing bubbles, and side hustles make complex ideas digestible for all. His standout video, “How the Rich Use Debt to Get Richer,” has racked up 7.5 million views and serves as a bold primer on the mindset shift he champions—especially for younger audiences caught between the promises of TikTok finfluencers and the realities of long-term wealth planning.

Tae Kim (Financial Tortoise) – 300K+ Subscribers

A minimalist at heart, Tae Kim’s content feels like a breath of fresh air. His calm, deliberate delivery centers around long-term investing, frugal living, and financial independence. In “How I Retired Early with a Government Job”—his most popular video with 1.1 million views—he outlines the quiet but powerful financial strategies that led to his own independence.

Rose Han (Investing with Rose) – 500K+ Subscribers

With experience on Wall Street and a deep passion for financial literacy, Rose Han helps viewers build confidence in investing. She offers step-by-step guidance on ETFs, risk management, and goal setting—all while maintaining a personal and accessible tone. Her top video, “Investing 101: A Beginner’s Guide to the Stock Market,” has 2.4 million views and remains a go-to introduction for novice investors building their first investment portfolio.

Nate O’Brien – 1.3M Subscribers

Nate O’Brien champions slow living, minimalism, and financial independence. His videos often explore FIRE, passive income, and the psychology of spending with a grounded and introspective vibe. His most-watched video, “How to Retire in Your 30s,” has garnered 4.7 million views and encapsulates his ethos of building wealth with intentionality rather than chasing the quick wins often hyped in trading vs. investing debates.

Erika Kullberg – 1M+ Subscribers

With a background in law and viral fame on TikTok, Erika Kullberg uses her platform to decode legal and financial fine print. Her YouTube videos go deeper, offering consumer protection tips and revealing money-saving hacks most people miss. Her most-viewed piece, “10 Hidden Benefits of Your Credit Cards,” with 6.1 million views, blends legal savvy with practical advice that feels empowering rather than overwhelming.

Kelvin Learns Investing – 600K+ Subscribers

Kelvin’s straightforward, down-to-earth tone has helped him grow from a regional creator in Singapore to an international voice in personal finance. His lessons often come from his own mistakes, making his advice feel honest and accessible. That honesty shines in “How I Lost $20,000 in the Stock Market,” a candid video that has reached 1.9 million viewers and highlights the value of learning from failure as well as success.

In 2025, financial literacy isn’t coming from classrooms or corporate handbooks. It’s coming from financial influencers—people who have lived through uncertainty and want to help others make sense of it. For Gen Z and Millennials trying to build a better future, these finfluencers are more than influencers. They’re mentors, motivators, and mindset-shifters.

Filed Under: Investing, Personal Finance, Social Tagged With: Financial education, youtube

Top 10 Financial Influencers on TikTok in 2025: the Finfluencers who Guide Young Generations Through Money

May 7, 2025 By Emma

If you still think TikTok is just for dance trends and Gen Z humor, think again. In 2025, it’s one of the most powerful platforms for financial education, with millions of users turning to 60-second videos for advice on budgeting, investing, and building generational wealth. And behind the app’s endless scroll lies a new wave of social media content creators—finfluencers—who are reshaping how younger audiences learn about money.

What’s particularly interesting is who these creators are. Almost all of them are Millennials—now in their late 20s to early 40s—old enough to have navigated real-world financial hurdles, yet young enough to speak fluently in TikTok’s fast-paced, informal style. They’re bridging the gap between experience and relevance, turning years of hard-earned lessons into content that clicks.

Their followers are often even younger. Gen Z, now between the ages of 13 and 28, makes up a huge share of the platform’s user base and is hungry for relatable, digestible advice. They want someone who understands what it means to graduate into a shaky economy or hustle in a gig-driven job market. And they’re finding that guidance not from textbooks—but from TikTok.

Some of these creators bring credentials, others bring charisma, but they all share one thing: the ability to turn complex financial concepts into bite-sized, binge-worthy content. Here’s a look at the top financial influencers on TikTok in 2025—and how they’re helping a new generation make sense of money.

1. Erika Kullberg (@erikakullberg) – 9M Followers

Erika Kullberg

A former lawyer turned content powerhouse, Erika Kullberg , a 36-year-old Millennial is best known for her viral “Did you know?” videos that break down consumer rights, credit card fine print, and financial hacks. Her legal background adds authority, but it’s her delivery—calm, concise, and empowering—that keeps her audience hooked. For Millennials navigating adulthood’s financial pitfalls, Erika speaks their language: practical, protective, and smart.

2. Humphrey Yang (@humphreytalks) – 3.3M Followers

Humphrey Yang

If you’ve ever wanted a financial concept explained using candy or cardboard cutouts, you’ve probably seen Humphrey Yang, a 36-year-old Millennial. He’s mastered the art of simplifying investing, taxes, and inflation in under a minute. As a Millennial who has lived through the 2008 crisis, the crypto boom, and post-pandemic inflation, Humphrey bridges generations—speaking to Gen Z with Millennial realism.

3. Tori Dunlap (@herfirst100k) – 2.4M Followers

Tori Dunlap, a 31-year-old Millennial doesn’t just talk money—she talks mission. With a platform built around financial feminism, her TikToks empower women to negotiate, invest, and break free from paycheck-to-paycheck cycles. Her perspective resonates especially with younger Millennials and older Gen Zs who value financial independence as a form of activism.

4. Caleb Hammer (@calebhammercomposer) – 2M Followers

Caleb Hammer

Caleb Hammer, a 29-year-old Millennial brings the hard truth. Think of him as TikTok’s financial accountability coach—calling out bad spending habits and encouraging viewers to face their financial reality. His age puts him at the tail end of the Millennial spectrum, yet his tone and style click with Gen Z’s craving for authenticity over fluff.

5. Seth Godwin (@seth.godwin) – 1.8M Followers

Seth Godwin

Seth Godwin, a 35-year-old Millennial blends humor with real advice, offering a distinctly Millennial perspective on everything from credit scores to student loans. His content often goes viral thanks to its emotional resonance and Gen Z-friendly style, but it’s rooted in the lived experience of a generation burdened with debt and economic uncertainty.

6. Taylor Price (@pricelesstay) – 1.1M Followers

One of the youngest on this list, Taylor Price, a 25-year-old member of Gen Z represents the true Gen Z voice of personal finance. Her TikToks emphasize financial literacy, stock investing, and side hustles, all tailored to an audience that grew up during economic chaos. She makes finance aspirational without being out of reach.

7. Vivian Tu (@yourrichbff) – 1M Followers

Vivian Tu, a 31-year-old Millennial delivers sharp, confident, and refreshingly honest TikToks—fitting for someone who left Wall Street to become one of the most recognizable financial creators online. Her delivery is fast and savvy, echoing the style of her peers but with an insider’s edge. She bridges Millennial financial anxiety with Gen Z’s hunger for clear, actionable advice.

8. Steve Chen (@calltoleap) – 1M Followers

Steve Chen, a 35-year-old Millennial built his brand around his journey to financial freedom. A former engineer turned entrepreneur, he shares advice on side hustles, investing, and minimalist money habits. His Millennial mindset—shaped by recession, housing bubbles, and the gig economy—is embedded in every tip he gives.

9. Jasmine Taylor (@baddiesandbudgets) – 1M Followers

Jasmine Taylor, a 34-year-old Millennial made “cash stuffing” cool. Her budgeting method, rooted in old-school envelope systems, has sparked a viral movement among financially anxious Gen Zs and debt-conscious Millennials alike. Her story—from struggling with debt to building a business—is both relatable and aspirational.

10. Kenny (@kenny.finance) – 220K Followers

Though newer to the scene, Kenny, a 28-year-old on the Millennial–Gen Z cusp is quickly gaining traction for his no-nonsense videos on budgeting and wealth-building. As a Millennial speaking to a younger crowd, his mix of calm realism and motivational tone hits the right balance for those feeling overwhelmed by money.

More than just the messenger, the medium matters. TikTok’s short-form format has forced a shift from traditional financial education (think seminars and spreadsheets) to sharp, fast, and visual storytelling. This works especially well for younger viewers who might never read a finance blog—but will happily absorb 30 seconds of advice on saving $100 a week.

Finfluencers in 2025 aren’t just educators. They’re entertainers, therapists, big siblings, and reality-check machines all rolled into one. The best among them don’t just share tips—they teach mindset. And for generations who often feel left out of the financial system, that mindset shift can be everything.

Filed Under: Investing, Marketing, Personal Finance, Social Tagged With: Financial education, Tik Tok

Average American Savings by Age: How Much Money Should I Have Saved?

April 22, 2025 By Emma

Whether you’re 25 or 40, it’s natural to wonder: “Am I saving enough?” It’s a question packed with emotion—and often without a clear answer. While everyone’s financial path is different, looking at average American savings by age can offer a helpful benchmark. And if you’re asking “how much money should I have saved by 30?” or “how far behind am I at 40?”, you’re definitely not alone.

This article breaks down national savings data and includes realistic benchmarks for where your savings might stand—and where you can still go from here.

What Counts as “Savings”?

For clarity, this article looks at total liquid and retirement savings, including:

  • Cash in savings or checking accounts
  • 401(k), IRA, and other retirement accounts
  • Brokerage accounts (taxable investments)

We don’t include home equity or illiquid assets—this is about what’s ready for emergencies, growth, or retirement.

Average American Savings by Age

According to the Federal Reserve’s 2022 Survey of Consumer Finances, here’s how the median savings (including retirement accounts) stack up by age group:

Age GroupMedian Retirement + Liquid Savings
Under 35$11,200
35–44$27,900
45–54$48,200
55–64$71,500
65–74$70,000

Source: Federal Reserve’s 2022 Survey of Consumer Finances

These figures offer a reality check. They reflect what people have—not what financial experts recommend.

  • Under 35 ($11,200): This is typically a stage where income is still ramping up and financial obligations like rent, debt repayment, or education costs can take priority over saving. Many in this age range are just starting to build their financial foundation.
  • 35–44 ($27,900): At this stage, earnings are typically higher—but so are expenses, including housing, family costs, and possibly aging parent support. Savings may be growing, but slowly.
  • 45–54 ($48,200): With retirement starting to appear on the horizon, this age group ideally should have already built a solid savings base. But in practice, many are still catching up or restarting after financial setbacks.
  • 55–64 ($71,500): This is often considered the final decade before retirement, yet the median amount saved remains far below most retirement income recommendations. It raises concern about long-term security for a large portion of households.
  • 65–74 ($70,000): For those already retired or just entering retirement, this figure reflects both savings that remain and the financial limitations many face. It suggests a reliance on fixed income sources like Social Security rather than personal assets.

A Note on “Median” vs. “Average”

You might have seen headlines stating that the average 401(k) balance is well over $100,000—and technically, that’s true. But average figures are skewed by a small number of very high-balance accounts. The median, on the other hand, gives a clearer view of what most people have saved.

So when the median savings for a 55–64-year-old is reported as $71,500, that means half of people in that group have saved less than that amount—a far more realistic snapshot of typical households in America.

Average Savings by Age 25

If you’re wondering about the average savings by age 25, here’s what the data says:

  • The average 25-year-old has $3,240 in savings, according to SmartAsset.
  • Many have $0 saved for retirement—especially if they’re still paying off student loans.

How much money should I have saved by 25?
Experts often recommend having 0.5–1x your annual salary saved by age 25, including retirement contributions.

For someone making $40,000/year, that’s $20,000–$40,000—a stretch for most 25-year-olds, but a useful long-term benchmark.

How Much Money Should I Have Saved by 30?

This question gets Googled thousands of times every month. According to Fidelity’s age-based savings guidelines, by age 30, you should aim to have 1x your annual salary saved for retirement.

So if you earn $50,000/year, your goal would be $50,000 in total savings (retirement + other).

But how are people actually doing?

  • The average savings for 30-somethings is around $11,200, according to Federal Reserve data.
  • 39% of Millennials (ages 29–44) have $0 saved for retirement, according to a 2023 Bankrate study

Bottom line: If you’re behind, you’re in good company—but catching up is still possible.

Average Savings by Age 40

By age 40, many people are balancing kids, mortgages, career shifts, and often feel squeezed between saving and spending.

  • The average savings by age 40 is about $27,900, per the Federal Reserve
  • Fidelity recommends having 3x your salary saved by 40
  • So, if you earn $75,000/year, the goal would be $225,000 in retirement and savings

How much money should I have saved by 40?
It depends on your lifestyle, debt, and goals—but aiming for at least 2–3x your annual income is a common benchmark.

Why So Many Are Behind (And What to Do About It)

Across all age groups, savings rates are lower than ideal. Here’s why:

  • Student debt delayed saving for Millennials
  • Stagnant wages have made it harder to grow wealth
  • Housing costs have outpaced income growth in most major cities
  • Low financial literacy remains a persistent challenge

But here’s the good news: starting now still matters. Even if you’re in your 40s or 50s, there’s time to catch up—especially if you:

  • Automate contributions to a 401(k) or IRA
  • Increase savings by 1–2% annually
  • Take advantage of catch-up contributions after age 50

Generational Snapshot: How Each Generation Is Saving

Savings behaviors vary widely across generations—shaped not only by age and life stage but also by economic events, cultural shifts, and financial education. Here’s how Americans are actually saving in 2025, according to available data:

GenerationCurrent Age (2025)Median Retirement Savings
Gen Z13–28$5,000 (early data)
Millennials29–44$27,900
Gen X45–60$48,200
Boomers61–79$71,500

Source: Federal Reserve + Transamerica Institute

🧪 Gen Z (Ages 13–28): Digital Natives, Cautious Starters

Gen Z is still early in their careers—or in school—but already showing different savings habits. Many use fintech apps, automated investing tools, and round-up features to build small savings passively. Their awareness of financial literacy is high, but their savings levels remain low, largely due to high rent, student debt, and entry-level wages. Still, early participation in Roth IRAs and 401(k)s is more common than it was for Millennials at this age.

According to a 2023 Transamerica report, 67% of Gen Z workers are already saving for retirement.

💼 Millennials (Ages 29–44): Delayed Starts, Growing Momentum

Millennials faced headwinds from the 2008 financial crisis and rising costs of living, often delaying homeownership, marriage, and saving. Many are now in the “catch-up” phase—balancing childcare, mortgages, and climbing incomes with growing awareness that retirement is no longer far off. While the median retirement savings for Millennials is around $27,900, those numbers are rising.

In 2024, Fidelity reported a 20% increase in Millennial 401(k) contributions compared to the previous year.

⏳ Gen X (Ages 45–60): High Earners, High Pressure

Gen X is often called the “forgotten generation” in financial media—but they are now at peak earning years and facing the most financial pressure. With college expenses for kids, aging parents to care for, and retirement approaching, many Gen Xers report feeling unprepared. The median retirement savings of $48,200 doesn’t match the 6–7x income recommendation for their age bracket, but Gen X contributes the most (percentage-wise) to 401(k) plans today.

A 2023 Bankrate survey found that 49% of Gen Xers fear they won’t be able to retire on time.

🧓 Boomers (Ages 61–79): Entering or Living in Retirement

Boomers are either drawing down their savings or preparing to. While median savings for this group sits at $71,500, it varies drastically depending on income, health, and housing status. Many Boomers rely heavily on Social Security, and some supplement it with pensions, real estate income, or part-time work.

According to Fidelity, Boomers with access to 401(k)s have an average balance over $232,000—but millions are below the median.

As the data shows us, each generation faces unique circumstances, but the pattern is clear:

  • The earlier the start, the better the outcomes.
  • Delays in saving compound over time—but so can small wins.

Final Thoughts: You’re Not Behind—You’re Just Getting Started

If you’re asking questions like “how much money should I have saved by 30?” or “what’s the average savings by age 40?”—you’re not failing. You’re planning.

Yes, the averages might feel intimidating. But they’re just data points—not destiny. The most important number in your savings plan isn’t what you have today.
It’s what you consistently add from here forward.

Filed Under: Investing, Personal Finance

Emergency Fund: What No One Tells You About Actually Using It

April 16, 2025 By Emma

Most personal finance advice stops at “build your emergency fund.” But what happens when you actually need to use it?

For many people, dipping into their emergency savings feels like failure. Others blow through it too quickly and then struggle to rebuild. And some don’t even know what truly qualifies as an “emergency.”

This guide goes beyond the basics to answer not just how to build a financial safety net—but how to think clearly and strategically when you actually need to rely on it.

What Is an Emergency Fund?

An emergency fund is a dedicated pool of money set aside for unexpected expenses—not everyday bills, not planned purchases, and definitely not that concert you forgot to budget for.

Its purpose is simple: to protect you from going into debt or financial freefall when life happens—whether that’s a job loss, medical expense, car repair, or emergency travel.

📊 According to Bankrate, 57% of Americans would struggle to cover a $1,000 emergency from savings alone (source). That’s why having a fund isn’t just a good idea—it’s critical.

Why Might It Be Better to Keep Your Emergency Fund Money in a Separate Account?

One of the best practices in personal finance is to separate your emergency savings from your everyday checking account. Why?

  • It reduces the temptation to “borrow” from it for non-emergencies.
  • It makes it easier to track progress toward your savings goal.
  • It creates a psychological boundary—so when you do touch it, you know it’s serious.

Most experts recommend keeping your emergency fund in a high-yield savings account or money market account for quick access but better returns than a regular bank account.

Using It Is the Hardest Part

The internet is full of advice on how to build an emergency fund. But almost no one tells you what to do when you actually need to use it.

Here are three questions to ask yourself before you spend your emergency fund:

  1. Is this truly unexpected and necessary?
    Not every surprise is an emergency. A car breaking down, yes. Last-minute vacation? No.
  2. Will this expense cause financial harm if I don’t pay it now?
    Think rent, insurance, or medical bills—not a discounted new phone.
  3. Do I have another way to cover this without risking debt?
    Sometimes there’s a smarter workaround—payment plans, employer advances, or tapping non-retirement savings.

When your car needs a $1,200 repair and you don’t have another way to get to work? That’s a yes. When your friends are planning a weekend getaway? Probably not.

So, which of the following expenses would be a good reason to spend money from an emergency fund?
✅ Medical bills, rent after a job loss, car repairs to maintain work access
❌ Shopping deals, vacation upgrades, or minor home improvements

Why People Struggle to Use It (Or Use It Too Quickly)

Emotion plays a big role in financial decisions—and emergency savings is no exception.

📊 A 2023 Morning Consult study found that 38% of Millennials (ages 29–44 in 2025) say they feel guilty when they tap into their emergency fund, even for valid reasons.

On the flip side, Gen Z (ages 13–28 in 2025)—who are more open about “loud budgeting”—often use emergency savings too casually, sometimes treating it as a backup checking account.

That’s why the emotional framework around your fund is just as important as the number itself.

How Much Is Enough?

A good rule of thumb is three to six months’ worth of essential expenses, but this varies depending on your lifestyle, dependents, and risk tolerance.

📊 According to Fidelity, single-income households or freelancers should aim for six months, while dual-income or more stable situations might be okay with three (source).

Some people even maintain tiered emergency funds:

  • One small fund in checking for “mini” surprises
  • A larger fund in a high-yield account for major events

The Generational Lens: Different Approaches to the Same Goal

How people think about and use their emergency savings often depends on their age, when they were born—and what they’ve lived through. Age and life stage influence how much someone can save and past experiences shape how comfortable they are using that money when things go wrong.

Every generation faces emergencies. But the way they prepare for them—and respond to them—is different.

  • Gen Z (ages 13–28 in 2025)
    Most are still early in their financial journey. Many are focused on building basic savings while juggling rent, student debt, or irregular income. They’re more likely to use tech tools like roundup apps to save small amounts consistently—and to share their financial wins and struggles openly. But without a buffer, even small emergencies can hit hard.
  • Millennials (ages 29–44 in 2025)
    This group is balancing career moves, kids, and rising living costs—all while trying to recover from the financial setbacks of the Great Recession and the pandemic. Many use their emergency fund as a pressure valve, relying on it for short-term gaps rather than rare disasters. Their reality often forces them to choose between saving and stability.
  • Gen X (ages 45–60 in 2025)
    With both aging parents and college-aged kids, Gen Xers are stretched in multiple directions. They’ve lived through several economic downturns and tend to be cautious, often prioritizing liquidity. Their approach to emergency savings is shaped by a desire for control and self-reliance—and a strong reluctance to rely on credit in a crisis.
  • Boomers (ages 61–79 in 2025)
    Many are in or near retirement, and their focus shifts from saving to preserving. Without the safety net of employer pensions or predictable income, Boomers are more likely to hold larger emergency funds to avoid having to sell investments during downturns or become financially dependent.

The takeaway? Your strategy should evolve with your age, income, and responsibilities. There’s no one-size-fits-all—but every stage needs a safety net.

Final Thought: Give Yourself Permission

Using your emergency fund is not a failure. It’s what the fund is for.

“The only thing worse than not having emergency savings is having it—and being too afraid to use it when it matters.”

Whether you’re 22 or 62, building your emergency fund is only half the story. Knowing how to trust yourself to use it wisely—that’s what builds real financial resilience.

Filed Under: Personal Finance

Roth IRA, 401(k), or “Hope for the Best”? A Personalized Approach to Retirement Planning

April 16, 2025 By Emma

If you’ve ever stared at a benefits form or investment platform thinking, “Should I check Roth IRA? Or is it 401(k)? Or do I just hope for the best?”—you’re not alone.

Most people know they should be saving for retirement. But the moment you dive into options, you’re hit with an alphabet soup of accounts, limits, taxes, penalties, and terms no one explained in school.

This guide is for anyone who wants a straightforward explanation of tax-advantaged accounts and how to think about their retirement savings, no matter your age or income.

Let’s break it down.

What Is Retirement Planning, Really?

Retirement planning simply means figuring out how to support yourself when you’re no longer working full-time. It’s about:

  • How much money you’ll need
  • Where that money will come from
  • How to make your money grow in the meantime

Retirement planning usually includes:

  • Estimating future expenses
  • Using tools like Roth IRAs and **401(k)**s to save
  • Factoring in Social Security or pensions (if you’re lucky)

The earlier you start, the more time your money has to grow—and the less you’ll need to save each month.

Roth IRA vs. 401(k): What’s the Actual Difference?

Here’s the core difference: it’s about when you pay taxes.

FeatureRoth IRA401(k)
ContributionsAfter-tax (you pay taxes now)Pre-tax (you pay taxes later)
Withdrawals in retirementTax-free (if rules met)Taxed as income
Contribution limits (2024)$6,500/year (or $7,500 if 50+)$23,000/year (or $30,500 if 50+)
Income limitsYes (IRS income limits)None
Employer matchNot availableOften included
RMDs (Required Withdrawals)NoneYes, starting at age 73

What Is a Roth IRA?

A Roth IRA is a retirement account that you fund with money you’ve already paid taxes on. That means when you retire, you can withdraw both your original contributions and your earnings completely tax-free—as long as you’re 59½ and the account is at least five years old.

📊 According to the Investment Company Institute, about 28% of U.S. households owned a Roth IRA as of 2023 [https://www.ici.org/statistical-report/retirement-assets].

Roth IRA Contribution Limits (2024)

  • $6,500 if you’re under 50
  • $7,500 if you’re 50 or older
  • You must earn less than $146,000 (single) or $230,000 (married) to contribute the full amount

What Is a 401(k)?

A 401(k) is an employer-sponsored retirement account that allows you to contribute pre-tax income. That means you don’t pay taxes now—only when you withdraw the money in retirement.

Many employers offer to match part of your contribution, which is essentially free money toward your future.

📊 According to Vanguard, the average 401(k) balance was $112,572 in 2023, but the median (more realistic for most people) was $27,376 [https://institutional.vanguard.com/content/dam/inst/vanguard-has-a-long/investment-approach/research/pdf/How_America_Saves_2023.pdf].

401(k) Contribution Limits (2024)

  • $23,000 if you’re under 50
  • $30,500 if you’re 50 or older
  • No income limits

Why It’s Called “Tax-Advantaged”

Both Roth IRAs and 401(k)s are considered tax-advantaged accounts because they give you a break on taxes—just at different times.

  • Roth IRA: pay now, withdraw tax-free later
  • 401(k): skip taxes now, pay them when you retire

These tax benefits are what make them smarter than keeping all your savings in a checking or standard brokerage account.

What If I Can’t Max Out Both?

If you can only do one (which is most people), here’s a simple decision flow:

✅ Your employer offers a match?
Start with the 401(k)—contribute at least enough to get the full match.

✅ You expect to be in a higher tax bracket later?
Go Roth IRA—pay taxes now, skip them later.

✅ You’re early in your career?
Roth IRA is usually best—you’re likely in a lower tax bracket now than in the future.

✅ You want to save more than Roth allows?
Use both. Start with Roth, then go to your 401(k).

What Does This Look Like Month to Month?

Let’s say you can set aside $300 a month. You could:

  • Put $150 into your 401(k) and get a $150 employer match = $300
  • Put $300 into a Roth IRA
  • Or split it between both (e.g. $150 into each)

The key is to automate your savings so it happens before you spend. Most employers and brokerages make this easy.

How Age (Not Just Income) Changes the Retirement Game

Your stage of life plays a huge role in how you should approach your retirement planning—regardless of your income or career path.

In your 20s and 30s, the priority is usually building the habit—even small contributions to a Roth IRA or 401(k) matter because of compound growth. This is the time to take advantage of Roth accounts, especially if you’re in a lower tax bracket. You’re investing in time more than cash.

By your 40s and 50s, your strategy shifts. With retirement closer on the horizon, the focus becomes increasing retirement savings rates, maximizing employer matches, and possibly adjusting your risk tolerance. You might consider increasing 401(k) contributions and even using catch-up contributions if you’re 50 or older.

For those in their 60s and beyond, it’s about decumulation planning—thinking through when to withdraw, managing Required Minimum Distributions (RMDs), and balancing withdrawals with Social Security and other income streams.

🧠 This naturally overlaps with the generational perspective:
Each generation is navigating retirement planning from a different point along this age-based path. As of 2025, Gen Z is just starting, Millennials are in the building phase, Gen X is playing catch-up, and Boomers are managing withdrawals. Your financial strategy will reflect your age—but understanding where your generation sits helps explain what you might be seeing or feeling about money right now.

Final Thought: You Don’t Need to Be a Finance Nerd

You don’t need to memorize tax codes or predict the stock market to make smart moves. But you do need to start.

“The best retirement account is the one you actually use—and the earlier you start, the easier it gets.”

Whether it’s a Roth IRA, a 401(k), or a little of both, the goal is to build momentum. Your future self—whatever generation you’re part of—will thank you.

Filed Under: Personal Finance Tagged With: 401(k), Roth IRA

The Psychology of Spending: Behavioral Finance and Why Budgeting Feels So Personal

April 16, 2025 By Emma

Budgeting should be simple. Money in, money out, don’t spend more than you earn—right?

But for most people, it’s not that simple at all. You set a budget with the best intentions, only to blow it the next weekend. You feel guilty after buying something you don’t need, or worse—you justify it because “you deserve it.”

This isn’t a failure of discipline. It’s behavioral finance in action—the study of how our emotions, habits, and thought patterns influence financial decisions in ways that often defy logic.

Understanding the psychology of spending doesn’t just help you save more. It helps you make peace with the part of your brain that doesn’t always do what’s “best”—and build a system that works with your emotions, not against them.

Behavioral Finance 101: The Brain Behind the Budget

Behavioral finance is a field that blends psychology and economics. It explains why people don’t always act in their own financial best interest—even when they know what they should do.

Classic examples include:

  • Keeping a low-interest savings account while carrying high-interest credit card debt
  • Overspending on experiences to avoid FOMO
  • Avoiding your bank app when you already know you went over budget

One famous concept is mental accounting—the way we assign different values to money based on where it comes from. (Ever notice how easily you spend a tax refund vs. your paycheck?)

📊 A 2022 Morning Consult study found that 59% of U.S. adults have made purchases they later regretted, and more than half say their financial decisions are “at least somewhat emotional.”

In short: humans are emotional creatures. And when it comes to money, we don’t check our emotions at the door.

Why Spending Feels So Personal (and Emotional)

A Capital One and Decision Lab study found that 77% of Americans feel anxious about their financial situation, even among those earning $100,000 or more [https://www.capitalone.com/about/newsroom/americans-financial-wellness-report/].

One major driver? Emotional spending—using purchases to regulate mood, cope with stress, or create a sense of control.

📊 In 2023, Bankrate reported that 49% of Americans admitted to buying something to “feel better” in response to stress, sadness, or boredom [https://www.bankrate.com/banking/savings/impulse-buying-survey/].

Examples:

  • After a tough day, you order takeout instead of cooking
  • You buy a new outfit to feel more confident at an event
  • You “celebrate” payday with an online shopping spree

This is the psychology of spending in action. And it’s completely normal.

How Your Money Mindset Is Formed

Your money mindset is the mental framework you use to interpret what money means to you. It’s shaped by:

  • Childhood experiences
  • Your parents’ attitudes toward debt and saving
  • Cultural and generational influences
  • Life events, like job loss or financial windfalls
  • 📊 According to a 2023 Credit Karma survey, 69% of Americans say their financial habits are directly influenced by their parents, and nearly 1 in 3 Millennials say they were never taught how to budget.
  • This is why some people avoid checking their balance entirely—it’s not just disorganization, it’s emotional discomfort rooted in learned beliefs.

Common Traps in Our Spending Habits

Spending habits are often driven by deep behavioral patterns. Behavioral finance research has identified several traps:

🔹 The Pain of Paying

Paying with cash is more “painful” than paying with a card.
📊 In a well-known MIT study, people were willing to pay up to 100% more for the same product when using credit instead of cash.

🔹 Present Bias

We heavily discount the future and prioritize short-term gratification.
📊 The American Psychological Association notes that 80% of people say they know saving for the future is important—but only 50% are actively doing it.

🔹 Lifestyle Creep

As income increases, so does spending.
📊 A 2023 LendingClub study showed that 60% of Americans making over $100,000 still live paycheck to paycheck [https://www.lendingclub.com/company/press-releases].

These patterns aren’t personal flaws. They’re predictable human responses.

How Different Generations Experience the Psychology of Spending

While the core emotional drivers behind money behaviors are universal, the way we experience them often reflects the generation we belong to.

🔹 Baby Boomers (born ~1946–1964)

Boomers tend to value security and long-term financial stability, shaped by the post-war economy and the rise of employer pensions.
They’re less likely to use budgeting apps but may be more disciplined with savings. However, rising healthcare costs and supporting adult children can lead to late-life emotional spending or financial anxiety.

🔹 Gen X (born ~1965–1980)

Often called the “forgotten generation,” Gen Xers came of age during economic uncertainty and tend to be financially cautious—but carry high debt loads.
📊 According to Experian, Gen X carries the highest average credit card debt of any generation (~$8,134 in 2023).
They are particularly vulnerable to present bias—balancing college savings, retirement, and daily life expenses at once.

🔹 Millennials (born ~1981–1996)

Millennials came of age during the Great Recession and student loan crisis, which heavily shaped their money mindset.
📊 72% of Millennials say financial stress affects their mental health (CNBC + Acorns, 2023).
They’re highly digital but also more prone to emotional spending and lifestyle creep, driven by social media comparisons and a desire for experiences.

🔹 Gen Z (born ~1997–2012)

The youngest generation is incredibly financially aware—but not immune to impulse. They favor loud budgeting and transparency, often talking openly about money online.
📊 54% of Gen Zers report tracking their spending weekly, but 39% say they’ve made purchases they instantly regretted, often influenced by TikTok or influencer trends (Morning Consult, 2023).

How to Make Budgeting Feel Less Emotional

Budgeting often fails because it becomes a battlefield of shame and restriction. But what if it became a tool for financial mindfulness instead?

Here’s how to shift the script:

✅ Use Categories That Reflect Your Values

Instead of “Entertainment,” try “Things That Make Me Feel Alive.” Labeling expenses in a value-based way makes spending more intentional.

✅ Track First, Then Judge

Track your spending for a month without changing anything. Awareness is the first step—guilt comes second (and usually isn’t helpful).

✅ Make Room for Emotions

Don’t eliminate emotional spending. Plan for it. Allocate money toward “joy,” “comfort,” or “celebration” so that you can embrace your feelings without sabotaging your finances.

✅ Use the Right System

Choose a method that matches your personality. If you’re detail-oriented, try zero-based budgeting. If you prefer flexibility, the 50/30/20 rule offers structure without rigidity.

Final Thought: Rational Money Is Still Emotional

The biggest lie in personal finance is that money is just numbers. In reality, it’s identity. It’s power. It’s safety. It’s emotion.

“Your spending is a reflection of your inner world—not just your outer income.”

Behavioral finance helps explain why we behave the way we do—and how we can build habits that honor our emotions without being ruled by them.

So the next time your budget feels “off,” don’t just tweak the numbers. Look deeper. Ask yourself what you’re feeling—not just what you’re buying.

That’s not weakness. That’s self-awareness.

Filed Under: Personal Finance

Why I Track Every Dollar—A Practical Approach to Money Management

April 15, 2025 By Emma

I don’t track my spending because I’m broke.
I track it because I’m deliberate.

At some point in my late 20s, after paying off a small mountain of student loans and getting my first “real” job, I stopped living paycheck to paycheck. And yet, something strange happened: I still had no idea where my money went. I’d check my bank account mid-month and think, “Did I really spend that much already?”

That’s when I started tracking every dollar—not just budgeting, but actively managing my money like it was a system to understand, not just survive.

This article isn’t about financial emergencies or scraping by. It’s about money management as a mindset—even when you’re “doing fine.”

The Psychological Case for Tracking Your Spending

Before we talk spreadsheets or apps, let’s talk about your brain.

A 2023 study from the National Endowment for Financial Education found that 65% of Americans say money is their top source of stress—more than work, health, or relationships. But here’s the twist: those who actively track their expenses report significantly lower stress levels, regardless of income.

This isn’t about how much you earn. It’s about how in control you feel.

“Tracking your spending isn’t about restriction—it’s about clarity,”says psychologist and financial behavior expert Dr. Brad Klontz. “Most financial anxiety comes from the unknown.”

When you track every dollar, that fog starts to lift. You begin to see where you overspend without guilt, where your values align (or don’t), and where a little change could free up a lot of room.

Where the Money Goes: Americans are Still Guessing

According to a 2023 Intuit Mint survey, 62% of U.S. adults admit they don’t know exactly how much they spent last month. Yet most believe they’re “good with money.”

The average U.S. household spends:

  • $7,000/year on food outside the home
  • $2,200/year on subscriptions (streaming, gyms, apps, etc.)
  • $5,500/year on transportation (gas, insurance, rideshares)

(Source: Bureau of Labor Statistics, Consumer Expenditure Survey)

These numbers might sound familiar—or shocking. But unless you’re tracking it, how would you really know?

The First Month I Tracked Every Dollar: What I Learned

Let’s be honest: tracking every transaction sounds tedious. I thought so too.

But here’s what I found after 30 days of writing down every cent:

  • I spent $130 on coffee—but only drank half of it
  • I was still being charged $24/month for a digital newspaper I didn’t read
  • My “miscellaneous” category—everything from takeout to last-minute gifts—was eating up 18% of my budget

I wasn’t broke. I just wasn’t paying attention.

Once I saw the pattern, I didn’t feel the need to cut everything—I just made better decisions. I kept the coffee (with joy), canceled the newspaper, and gave “misc” an actual limit.

Budgeting vs Tracking: What’s the Difference?

Many people confuse budgeting with tracking. They’re related—but not the same.

BudgetingTracking
Planning where money should goSeeing where money actually goes
Often monthly, forward-lookingDaily or weekly, backward-looking
Can be rigid or idealisticUsually reality-based and revealing

Tracking is the diagnostic tool. Budgeting is the treatment plan.

How I Track (Without Going Crazy)

There are endless ways to do this—apps, spreadsheets, journals. What matters is consistency, not complexity. Here are a few methods worth trying:

1. Spreadsheet Simplicity

A basic Excel or Google Sheets setup can work wonders.
Just four columns: Date, Category, Amount, Notes.

2. Budgeting Apps

Some top-rated tools for expense tracking and money management include:

  • YNAB (You Need A Budget) – great for zero-based budgeting
  • Tiller – syncs your spending into Google Sheets
  • Copilot – beautifully designed and AI-assisted
  • Monarch Money – built for households
  • Lunch Money – perfect for tech-savvy solo users

Most offer free trials. Find the one that feels natural.

3. The Notebook Method

Old school? Yes. But writing down what you spend with your hand makes it real. Even just for a week.

Budgeting Styles That Actually Work

If you’re tracking consistently, you’ll naturally start to budget more intentionally. Here are a few of the most effective methods:

🔹 Zero-Based Budgeting

Every dollar gets assigned a job—nothing left unallocated. It’s structured, but powerful.

🔹 50/30/20 Rule

Popularized by Sen. Elizabeth Warren:

  • 50% to needs
  • 30% to wants
  • 20% to savings or debt

Great for people who want structure without micromanaging.

🔹 Cash Stuffing (Envelope Method)

Yes, it’s made a comeback—especially among Gen Z. Physical cash is divided into categories. No envelope = no spending.

Each method has trade-offs. Try one. Tweak it. Make it yours.

The Rise of Loud Budgeting (and Why It Matters)

One of the biggest trends in 2024? Loud budgeting.

Popularized on TikTok, it’s the opposite of “treat culture.” Loud budgeting means saying things like:

  • “I’m skipping dinner out—I’m tracking my goals this month.”
  • “Not in my budget, but let’s find something else.”

It’s about normalizing financial boundaries, not pretending you’re endlessly available for $17 cocktails and group trips.

Loud budgeting makes it socially acceptable to care about your finances—out loud.

Why I Still Track, Even When Things Are Fine

These days, my finances are in better shape than ever. But I still track every dollar. Why?

  • Because I value clarity
  • Because I want to be aligned with how I spend
  • Because money, left unmanaged, tends to evaporate

Most importantly, I track because I want my spending to reflect my priorities—not my impulses.

“Money management is less about control and more about awareness. It’s not about deprivation. It’s about direction.”

Final Thought: You Don’t Need a Crisis to Be Intentional

There’s a myth that only broke people budget. Or that tracking is for people in “fix-it” mode.

But what if it’s just… wise?

You don’t wait until your car is falling apart to check the oil. You don’t wait until you’re injured to start exercising. So why wait until money is tight to understand where it’s going?

Start small. Track for a week. Then two. Then a month. You might be surprised—not by how much you’re spending, but by how much better you feel once you know.

That’s not about control. That’s about peace of mind.

Filed Under: Personal Finance

Average Retirement Savings by Age: Are You on Track at 30, 40, or 50?

April 15, 2025 By Emma

Why These Numbers Stress People Out

“How much to save for retirement?” This is a question most people don’t ask out loud—but think about all the time. You might see a headline claiming you need six figures saved by your 30s and wonder if you’re hopelessly behind. Or maybe you’re doing okay, but you’re still unsure if it’s enough.

According to the Federal Reserve’s 2023 Survey of Consumer Finances, nearly 1 in 4 U.S. adults have no retirement savings at all. For Americans between 35 and 44, the average retirement savings by age is about $60,000—a number that might feel encouraging or terrifying, depending on your own situation.

But numbers without context don’t help much. This guide unpacks the most widely accepted savings benchmarks, explains how everyday people are actually doing, and offers real, actionable steps—whether you’re ahead, behind, or just getting started.

Why Do These Benchmarks Exist in the First Place?

The idea of having a certain amount set aside by a certain age isn’t new—it comes from the financial planning industry, where firms like Fidelity, Vanguard, and others aim to provide simple goals to help individuals gauge progress.

They’re based on some core assumptions:

  • You’ll retire around age 65–67
  • You’ll want to replace about 70–80% of your pre-retirement income
  • You’ll live until your mid-80s or beyond
  • Your investments will grow by 5–7% annually, adjusted for inflation

These assumptions lead to the common advice that your retirement savings plan should be structured around certain income multiples at key age milestones.

The Most Commonly Cited Retirement Benchmarks by Age

AgeRecommended Savings Target
301x your annual salary
403x your salary
506x your salary
608–10x your salary

Example:
If you make $60,000/year. Your recommended savings target is:

  • By 30: $60,000
  • By 40: $180,000
  • By 50: $360,000
  • By 60: $480,000 to $600,000

On paper, these numbers make sense—especially when thinking about the power of compound interest over time. But in practice, not everyone has the stability, income, or early start to hit those targets.

What the Average American Has Saved (And Why It’s Less Than You Think)

Here’s a look at the average retirement savings by age, using the latest available data:

Age RangeMedian Savings (Households)
25–34$18,880
35–44$60,000
45–54$100,000
55–64$134,000

(Sources: Federal Reserve; Transamerica Institute)

Keep in mind: these are median numbers, meaning half of people have less than this. It’s far below the benchmarks from financial institutions. But this doesn’t mean people are lazy or irresponsible.

The gap exists for many reasons:

  • Stagnant wage growth over the past two decades
  • Student loan debt delaying saving for retirement
  • Rising housing and healthcare costs
  • Job instability, gig work, and caregiving duties

In fact, 27% of Americans over age 45 now expect to either work past 70 or never fully retire. Not because they want to—but because the systems built for previous generations don’t align with today’s economic reality.

Why It’s Okay If You’re “Behind” the Average Retirement Savings for Your Age

Let’s be clear: falling short of these benchmarks doesn’t mean you’ve failed. Many people make up ground later in life, especially as expenses like childcare and rent decrease, or income increases with experience.

Plus, most retirement calculators and plans don’t account for:

  • Spouses or partners with income
  • Pensions, inheritances, or other assets
  • Changes in retirement age or lifestyle expectations

In other words, a retirement savings plan should be tailored—not templated. If you’re saving steadily now, that consistency will matter far more than whether you hit a target by your 35th birthday.

What To Do If You’re Feeling Behind

It’s never too late to start. And it’s never too early to adjust. Whether you’re 32 or 52, the same principles apply: focus on small wins, automate progress, and let time work in your favor.

1. Define What Retirement Means to You

Does it mean fully stopping work at 65? Working part-time until 70? Moving somewhere cheaper? You can’t figure out how much to save for retirement if you don’t know what you’re saving toward.

2. Use Simple Tools to Estimate Your Gap

A calculator from Vanguard, Empower, or NerdWallet can give you a clear (and quick) picture. This step alone removes a lot of the guesswork from saving for retirement.

3. Automate Your Contributions

One of the most effective ways to start or scale up is to automate. If you’re wondering how to save for retirement, start by removing the decision fatigue: let it happen in the background.

4. Start Small—and Then Grow

A $100 monthly contribution may not feel like much, but with compounding, it grows significantly over time. As you earn more, aim to increase your contributions by 1–2% annually. That slow ramp-up can double your results over a decade.

5. Take Advantage of Employer Matching

It’s shocking how many people leave this on the table. If your employer offers a match on a 401(k), always try to contribute at least enough to get the full benefit. It’s free money toward your future.

Beyond Retirement: Building a Bigger Financial Picture

A healthy retirement savings plan is just one part of your financial life. You might also be:

  • Paying off student loans
  • Raising kids
  • Starting a business
  • Supporting family
  • Saving for a home

None of these goals exist in isolation—and sometimes saving for the future takes a back seat to urgent needs today. That’s okay. The goal is to stay aware and intentional. Even when you’re not saving as much as you’d like, the habit of checking in regularly builds lifelong financial resilience.

Final Thoughts: Progress Over Perfection

When you Google “how much to save for retirement,” you’ll get articles filled with numbers, acronyms, and panic-inducing charts. But here’s the truth: no number defines your worth, and no missed target means you’re too far gone.

“Benchmarks are helpful—but they don’t know your story. The best savings plan is one you can actually stick to.”

Whether you’re just getting started, catching up, or cruising steadily ahead, your path is still valid. Stay consistent. Stay informed. And most of all—stay kind to yourself.

Filed Under: Personal Finance Tagged With: Retirement

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